Lamborghini Urus: The SUV Experience You Had Never Before

Table of Contents

Overview of Lamborghini Urus

While a lot of Lamborghini fans get amused by the aggressive looks of the Urus, many don’t know that inside, there lies an even more than that. It has the power as well as the handling, which the LM002 lacked. This vehicle is made while giving equal importance to both style and performance.

It’s not possible to have this Lambo in the showroom, and you won’t get attracted to it. This vehicle features a great combination of an eight-speed automatic gearbox and a spongy air suspension. Though the Lamborghini Urus is quite heavy, there are a lot more features that make it one-of-a-kind.

Interested to know more about the Lamborghini Urus? Continue reading till the end.

Origin and Evolution

The vehicle Lamborghini Urus is a luxury SUV and was introduced for the very first time in 2017 as a 2018 model. This vehicle model is produced by the Italian automobile manufacturer Lamborghini.

This is the first-ever SUV produced by Lamborghini, and it consists of a five-door. Lamborghini Urus is built on the Volkswagen Group MLB Evo platform and shares a lot of other components with luxury SUVs of the Volkswagen Group.

The concept of Urus was revealed at the 2012 Beijing Auto Show. It was then again shown at the Pebble Beach the same year. Lamborghini trademarked the name “Urus” at the 2008 Paris Motor Show, and since it was done before the introduction of the Lamborghini Estoque, many believed that the name Urus would be given to Estoque.

However, the Urus was initially unveiled at the Sant’Agata Bolognese headquarters of Lamborghini in 2017. Its delivery started in early 2018, with a target of 3,500 vehicles a year.

This vehicle is powered by a 5.2-litre V10 engine that generates a power output of 592 horses and comes with an all-wheel drive system. Urus is also considered the fastest SUV in the world, having a top speed of 190 mph.

Power, Performance, and Efficiency

Under the hood of the Lamborghini Urus, you will find a powerful engine capable of delivering 657 horsepower. It comes in an all-wheel drive system with an eight-speed automatic transmission, working together to make the car go really fast.

The car feels super sporty and quick when driving and has adjustable ride heights to allow you to make it higher or lower depending on how you want to drive.

Moreover, Urus has a special variant called the Performante, which feels a lot lighter yet lower than the standard trim. You will also find some racing features in it. There is also a mode in there for driving the Urus on off-roads. However, the Performance variant feels super exciting and faster on a racetrack.

Exploring the Interior Features

The Lamborghini Urus has a dramatic interior, which is evident from the moment right when you step inside. It reflects a jet-fighter design with a lot of faux-suede and carbon fiber trim.

Urus has super generous door openings and offers friendly ride height. The interior space is ample enough to accommodate adults of any size. There are also large and generous windows, making it easier to enjoy the outside view with full visibility.

A unique thing about its interior is the Tamburo controls, which are located at the base of the center console. It is basically designed in an aviation theme, having a cluster of dials and buttons. With some top-notch infotainment and tech features, you will see that WOW factor in all the Lamborghini Urus vehicles.

Color Options

Color options have a whole new meaning in the Lamborghini Urus. Basically, they give you the authority to customize every aspect of the vehicle independently. The Lamborghini Urus is available in nineteen beautiful and bright colors. They are:

  • Marrone Eklipsis
  • Viola Mithras
  • Verde Viper
  • Blu Lacus
  • Rosso Efesto
  • Blu Nethuns
  • Bronzo Hypnos
  • Arancio Argos
  • Blu Uranus
  • Balloon White
  • Blu Cepheus
  • Yellow
  • Blu Caelum
  • Rosso Mars
  • Green
  • Bianco Monocerus
  • Bianco Icarus
  • Orange
  • Nero Helene

As if the exterior color options were not enough, we also have a wide variety of interior color options. There are a total of 14 leather options with 5 styles of interior accents. You can split the seat colors in four different ways, thus leaving you with even more color combinations.

Exploring the Infotainment Technology

Inside every Urus, you will see fully packed technology and infotainment features. For the 2023 model, you can expect a fully digital gauge cluster and two big touchscreens, having full connectivity and an optional Bang & Olufsen 1,700-watt audio system.

All the screens have clear and bright graphics and larger icons. There are voice controls as well that support the phone with Apple CarPlay and Android Auto. Wireless charging, a total of four USB ports, is also available.

Space and Storage in Lamborghini Urus

There are five passenger seats in the Urus that feel super comfortable and luxurious, featuring plenty of headroom and legroom.

The Lamborghini Urus has a standard bench seat at its back featuring a 40/20/40 split fold. With this configuration, you have a cargo space of 21.75 cubic feet at the back.

Similarly, you will have plenty of space inside for keeping smaller items. You have various storage compartments like a center console, cup holders, and door pockets.

Safety Features

There are plenty of amazing safety and driver assistance features in the Lamborghini Urus. You will see a lot of security systems that give you peace of mind when driving, particularly when you are with your family. There are tracking systems and alerts installed in the car that prove useful when you are not with the car.

Many driver assistance features work to avoid collisions and keep you safe on the road.    Some of the safety features in the Urus include adaptive cruise control, autonomous braking, self-parking assist, blind-spot monitor, stop-and-go technology, and a lot more.

Lamborghini Urus’s Stand Among Competitors

Lamborghini Urus has its rivals in the high-performance luxury SUV segment, with each vehicle having its own strengths and weaknesses.

One of the notable competitors is the Porsche Cayenne Turbo, which gives a strong performance but with a more affordable price tag than the Lamborghini Urus. However, the Urus still stands ahead of the Cayenne Turbo in terms of exotic appeal and sheer power.

Another stiff rival is the Audi RS Q8, which shares the exact same platform as the Urus. Interestingly, it also gives a similar performance as Urus but comes with quite an affordable price tag. RS Q8 is better in terms of everyday usability as well.


        Luxurious and spacious interior

        Possess superb handling.

        Can accommodate up to four passengers.

        Has sensational speed


✘        Heaviest Lamborghini ever produced.

✘        Very expensive

✘        Doesn’t really feel well off-roads.

Decoding Fuel Economy of Lamborghini Urus

According to the EPA, the Lamborghini Urus has a rating of 12 mpg in the city and 17 on the highway. That said, you get a combined mpg of 14. This fuel economy is quite good for an SUV of its kind that, too, delivers an output of around 650 horses.


Lamborghini Urus 2023 Trim LevelPricing

Drive Abilities

Since Lamborghini is a type of super-fast car, it speeds up really quickly when you press its gas pedal. You can also expect it to take sharp turns at high speeds without losing any control. This vehicle is built for speed and fun driving.

This vehicle can reach 60 miles in just 3.3 seconds, which is amazing for an SUV of its kind. It is also known to cover a quarter mile within 11.4 seconds. You can expect Urus to perform exceptionally well on turns. The most impressive thing is that this vehicle can do all that and is still super easy for everyday commuting.

The output delivered by the engine is more than you really need, and its steering also feels amazingly right. However, the only drawback is its brakes, which feel a little too clunky and noisy, particularly when you try to stop the vehicle at 60 miles per hour. Other than that, the car is super comfortable to drive.


While there’s a lot to criticize, we still admire the Lamborghini Urus for its physics and the way it carries the latest technology. It is truly an engineering achievement that deserves a lot of appreciation.

Other than that, this is a high-performance SUV that smoothly blends power with luxury. This car offers a striking design with a prestigious badge. For anyone who prioritizes style, speed, and exclusivity, this vehicle is for them as it gives an extraordinary experience.

Frequently Asked Questions (FAQs)

Is the Lamborghini Urus practical for everyday use?

Though it is a high-performance SUV, its comfortable and spacious interior makes it a practical vehicle for everyday use.

Is the vehicle suitable for families?

The Lamborghini Urus can easily accommodate five people and have plenty of legroom and headroom. While it can fit a small family, it is not primarily designed for this purpose.

Written by: Motorcardata

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